Former MECA Marketing, Communications Director’s New Consultancy to Focus on Human-Centered Strategic Marketing, Advancement and Public Relations Initiatives for Institutional Brands
Portland, ME – Raffi DerSimonian recently announced the launch of DerSimonian, LLC, a full service marketing firm for institutional brands that are seeking to catalyze measurable engagement with their target audiences. Headquartered at the historic U.S. Custom House Portland, Maine’s Old Port district, DerSimonian has partnered with leading digital design firm Eri Design, and video production agency p3 Maine, to offer human-centered strategic marketing solutions that drive measurable constituent engagements.
DerSimonian’s expertise in launching new marketing strategies, communications initiatives, and advancement campaigns combines industry knowledge with award-winning partners.
For more than 20 years Raffi DerSimonian has served national and international organizations in the fields of higher education, cultural arts, economic revitalization, and luxury travel.
While leading the marketing teams at Becker College and Maine College of Art, DerSimonian worked closely with Eri Design’s founder and creative director, Erjon Metohu.
“Working with Raffi as a client, it was evident early on that we had great professional chemistry and that he truly appreciated the importance of optimizing efficiencies while getting to the core of strategically advancing institutional priorities. His diverse leadership experience and seasoned understanding of institutional operations makes him a valuable partner for Eri Design and the institutions we currently serve,” stated Metohu.
DerSimonian has also joined forces with p3 Maine, a leading video production agency with an international client roster.
The partnerships connect DerSimonian’s wide range of services in research, strategy development, branding, writing, public engagement, public relations, media strategy, fundraising, stewardship, annual fund campaigns, writing and audience development with compelling digital design and video production.
Morgan Myer, founding partner at p3 Maine, expressed his excitement in joining forces with DerSimonian to lead their Institutional Video Production efforts. “Raffi brings a wealth of strategic video production insights to our expanding operation and we are looking forward to building upon our already robust portfolio of institutional brands including Harvard Business School, Northeastern University and Portland Museum of Art.”