Guiding institutional brands and organizations through strategic marketing, communications, and advancement initiatives


Combining informed strategy, visual impact, thoughtful messaging, and effective use of technology, we create emotional connections between people, culture, and institutional brands.

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It starts with a conversation

DerSimonian played an instrumental role in helping to re-energize our institutional brand. A new visual identity, refined mission/vision/core values, view book, website and video series allowed us to drive our engagement strategy, resulting in more inquiries, visits, students, donors and institutional pride.
— Don Tuski, Ph.D Former President of Maine College of Art (MECA) & Current President of Pacific Northwest College of Art (PNCA)