More engagement, investments, inquiries, visits, donors, and dollars raised — we help institutions, organizations, and brands create meaningful connections with their audiences.


We've led New England based institutions through successful new brand launches, marketing strategies, and advancement campaigns. Our in-house, consulting, and volunteer experience equips us with the ability to effectively guide organizations through various large-scale initiatives.

PROVEN SKILLS:

  • Research & Strategy

  • Branding & Identity

  • Admissions & Enrollment Marketing

  • Media & Public Relations

  • Institutional Advancement (Annual Fund, Campaign Management & Stewardship)

  • Digital Design & Development

  • Video Production

  • Audience Development

  • Civic Engagement, Public Affairs & Community Relations

  • Content Strategy, Writing & Editing

Research & Strategy

Stakeholder interviews, focus groups, informal conversations in the hallway

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Branding & Identity

Institutional branding, visual identities, positioning, messaging

Digital Design & Development

In partnership with award-winning
digital design firm,
Eri Design

Video

In partnership with internationally known video production agency,
p3 Maine

Digital Marketing

Sustainable customized solutions

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MEdia & Public Relations

Strategic editorial placements, press releases, press conferences, crises communications planning, external communications

Admissions & Enrollment Marketing

Viewbooks, websites, video campaigns & collateral designed to attract the right applicants

Institutional Advancement

Donor cultivation, stewardship, annual fund & campaigns

Content Strategy, Writing & Editing

Crafting and editing messages, composing articles and executive correspondences & other forms of written composition

Community engagement, Audience Development,
Civic Engagement &
Public Affairs

Combining the above services to form genuine community connections within targeted audiences

DerSimonian played an instrumental role in helping to re-energize our institutional brand. A new visual identity, refined mission/vision/core values, view book, website and video series allowed us to drive our engagement strategy, resulting in more inquiries, visits, students, donors and institutional pride.
— Don Tuski, Ph.D Former President of Maine College of Art (MECA) & Current President of Pacific Northwest College of Art (PNCA)